Incogmeato is a vegan friendly meatless meat product by Morningstar Farms. This project is a series of five advertisements that entailed the essence of what the product truly was with copy and simple designs. The interesting thing about Incogmeato is that this vegan friendly meat tastes, looks, smells, and feels like real meat. It's so realistic, that it's not for vegans, its for those that have to cut back on meat, even though they really love meat.
